![]() ![]() You can design the site to create ‘ambiance.’ There are platforms that let you build virtual convention centers, too. With a platform, there’s so much more you can offer. And what we’re trying to do is to create events that feel special, and, real- that bring people together in unique and engaging ways. Me: Well, that wouldn’t be very different from things we do in day-to-day life now. Mom: Why can’t you do that on Zoom or, like, Facebook live? Me: We plan and execute events on a virtual platform, which has a variety of components, depending on which platform we use. Me: A hybrid event is hosted primarily on a virtual platform, but also has an in-person component for smaller groups of individuals to meet safely. But most events have gone straight up virtual or hybrid. I mean, companies are still looking for ways to connect and engage. Me: Well, COVID has put a hold on large gatherings, conferences and celebrations, but events are still happening. Mom: Events? Are those still happening? How can you have an event when you can’t even have 10 people in the same room together? I’m sharing our conversation as an opportunity to clear the air for all the confused parents, friends and people out there. This time, however, I had the time (and sweet-potato-fueled energy) to explain exactly what we’re doing at Castle these days. ![]() I recently rejoined the Castle Events team, and this line of questioning has become the canon of our weekly family check-ins. I let slip a “here we go again” eye-roll that luckily got lost in the camera lag before my mom could catch it. ![]() ![]() In the background, my dad resigned himself to his traditional post-Thanksgiving nap, while my mom pressed on. My mom asked me as I picked at my pie crust, hoping to have room for just one more bite. This past holiday weekend we were lucky to have time to spend with each other, practice gratitude, and, of course, field the age-old question: What is it you do again? The stress of life under COVID-19 has increased the desire for closeness as a family, as is true for many families across the globe. ![]()
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